A new $85,000 television and radio campaign touts Mobile's "family friendly" Mardi Gras in hopes of enticing visitors from regional cities such as Baton Rouge, La., Montgomery and Destin, Fla., according to the Mobile Bay Convention and Visitors Bureau.
The campaign is the first of its kind for the bureau, which hopes to use the ads to fill hotel rooms along Beltline Highway, according to bureau President Leon Maisel.
"We rarely market Mardi Gras because we're booked," Maisel said. "It'd be like marketing the sun coming up."
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